The Tim Hortons business model includes significant levels of real estate control and vertical integration, supporting our highly franchised business. ![]() ![]() Tim Horton’s achieves this by implementing promotions that focus on advertising specific products, combinations, or by offering free products at next purchase. Tim Hortons uses a promotion strategy that result in an increase in brand loyalty, and repeat purchases. What type of advertising does Tim Hortons use? The original typeface was expanded with alternate characters, drop caps and several symbols. ![]() They wanted us to give the font a greasy, brushy feel, thus mimicking the writing of a wax pen on glass coffee pots. For Canadian company Tim Hortons we created a custom typeface, based upon our Quintus font.
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